Foundation is the AI partner for teams that move first. We help you find where AI belongs, build the systems on top of the tools your business runs on, and improve them as your company grows.
A 15-minute call with our team. We'll map your biggest constraint and tell you exactly where AI fits. And if it doesn't, we'll tell you that too.
Proven across every industry.
Foundation OS moved Social Booth from experimenting with AI to putting it at the centre of the business. Agents and automated systems take work off the team, so Social Booth can grow without losing the quality that got it here.
Harry Moody
Director, Social Booth
We worked alongside Curated Agency to systemise its sales, delivery and client journey. Fragmented manual processes became reliable systems that reduce admin and keep the team focused on customer success.
Cassandra Hili
Founder, Curated Agency
Rockford runs on Foundation OS, with an AI agent built around the business. Brad uses it every day to draft emails, create invoices, manage reminders and keep the business moving wherever the day takes him.
Bradley Crockford
Owner, Rockford
As Dermis’s AI partner, we replaced a 36 hour manual onboarding process with an AI system that onboards new clinics in under 30 minutes. The team can now bring on more clinics every month without adding manual work.
Thomas Gonnet
Founder, Dermis
Done-for-you
AI strategy and deployment.
Typical AI agencies
Doing it yourself
Success measured in revenue and time saved
Measured by features shipped
Depends on your time and skill
Strategy and build in one team
One team scopes, another builds
Figuring out what to build
A dedicated AI builder inside your business
Competes with other work
Another job to manage
Built by operators who've learned the lessons
Learning on your time and budget
You learn through trial and error
Your team trained and supported
Training and support cost extra
You are the support team
A long-term partner that keeps building
Delivers, then moves on
Stalls when things get busy
The foundation to becoming an AI-first company. We install your company's AI brain:
context, skills, memory, and agents your team operates on every day.
Your company
Departments
Every department runs on
People
Your team
Processes
Your workflows
Tools
Your software
AI Infrastructure
Foundation OS
The infrastructure that powers your business as an AI-first company.
/ 01
Context
Your business knowledge
/ 02
Skills
Your operating playbooks
/ 03
Memory
Your institutional memory
/ 04
Agents
Your AI workforce
The best companies are not built by the biggest teams. They are built by ambitious founders with the right infrastructure beneath them.
AI has rewritten what a business can be. A small team can now operate with the leverage of an army. The companies that build their foundation early will move faster and lead their industries.
Most businesses know AI matters. Few have made it operational. We build the AI infrastructure your business runs on and measure our work in time saved and revenue gained.
We believe the founder is the point. AI serves your ambition. Foundation is the AI partner that stays with you as technology evolves, building systems that make your team more capable and keep your business ready for what comes next.
Onward,
Caleb Hosmer
Co-Founder & CEO
Handro Vermeuluen
Co-Founder & CTO
Sabastian Scrivner
Co-Founder & CRO
Fifteen minutes to map where AI can save time or drive revenue in your business, and leave knowing the right next step.
Trusted by 35+ service businesses
Yes. Foundation identifies where AI can save time or drive revenue, then designs and builds the systems to make it operational inside your business.
That can include the AI infrastructure your team runs on and custom systems built around how the business works. Foundation stays with you as your AI partner as the technology and your priorities evolve.
Using AI well yourself is individual capability. Foundation turns it into infrastructure the business can run on.
If your current setup is driving significant revenue and saving your entire team time, then you may not need us. Partners reach out to us even when their personal system works, but the rest of the business keeps breaking or needs a more complex solution.
Foundation does the strategy and building, but we need your context and decisions. A Foundation OS starts with a 90 minute Kickoff session where our team gains access to the required tools and resources.
Larger rollouts need more input because we interview the people doing the work before designing the system. We confirm the time commitment with you before you engage. If the business cannot protect that time, we should not engage.
We start with the work already costing your team time. Foundation OS begins with the owner or leadership team, so they can prove the system in real work before it reaches the wider team.
From there, we map each person's role, access and workflows before bringing them into the system. We build the rollout around removing work from their day, with clear permissions and guidance from the start.
Foundation has worked across construction, professional services, automotive, agencies, finance and healthcare. The operating pattern matters more than the industry.
The best fit is an established business doing multi 7, 8, or 9 figures annually, with a team of 5-50+ and a founder who still carries too much of the operation.
Full builds are not designed for solo founders, new businesses, self builders or companies looking for standalone software.
We design access around roles and permissions, then connect the tools approved for the build. Foundation OS stores business context in portable files that you own. You can move the system to another AI model or working environment, so you are not locked to Foundation or a single provider.
Security requirements vary by business. Compliance heavy work gets scoped before we recommend a build, and we will say no if we cannot meet the standard.
We build from your business context, voice and approved examples. Work that customers see can stay in draft for human approval, or run once the rules and risk make that appropriate.
The goal is consistent output that sounds like your business. Not AI. We will not automate a sensitive customer interaction just because the technology can.
Start with a free 15 minute AI Strategy Call. If there is a fit, the next step is the paid AI Audit: a 90 minute session followed by a 10 page report within 72 hours.
The report identifies the highest leverage constraint in your business. We then quote one recommended pathway based on what your business needs.
If you move forward with Foundation, we credit the full Audit fee toward the work. If you stop there, we refund the fee in full and the report stays yours.
Value starts from day one. We begin by understanding how your business operates and identifying where AI can save time or drive revenue. That gives you a clear starting point before anything is built.
From there, each new roll out already has your company context in place. The infrastructure becomes more capable as we add to it, so the value compounds over time.