For trades & construction
business owners · $1M+

The AI operating system beneath ambitious companies.

Foundation is the AI partner beneath trades and construction companies.We find where AI belongs, install the operating system on the tools you already run, and stay with you as the business grows.

5.0(35+)

Trusted by Australian industry leaders

Social Booth
Stanuga Built
Canberra Art Gallery
Total Gun Safes
Clear Stratus
Heaven Mayhem
Insurance Advisory Group
Sea Breeze Projects
Goodwin Brothers
Ever After Entertainment
Rockford
Dermis
Aurora Roofing Systems
Curated Agency
LaunchBase

Still doing quotes yourself?

Then this is for you.

Hey business owner,

Let’s not dress it up.

Staying on top of a trades/construction company is hard.
Really f*cking hard.

Quotes.
Then the rest of it: compliance, handoffs between the office and the site, subbies to chase,
clients who wanted it yesterday.

And it’s you who pays. With your nights and weekends.

Laptop still open at 9pm knocking out tomorrow’s quotes, or Sunday arvo on a tender.
Family time. Still working.

You’re not “too busy.”
The whole business still runs through you.

Meanwhile everyone’s yelling AI at you.

ChatGPT this. Another app that.
More logins. More software you don’t want to live in.

You didn’t start this to become the IT guy.
You started it to build a great company, make great profit, and live a good life.

What you actually want is simple:

  • AI that handles your quotes.
  • Plugged into the tools you already run.
  • Admin covered. Projects moving.
  • Nights and weekends yours again.

That’s what we build.

Foundation is the AI partner underneath trades and construction companies.
We install an AI agent under your business. It plugs into what you already run, does the heavy lifting on quotes, admin, and projects, and leaves the final call with you.

If that’s how you want to operate, book a strategy call.

We’ll show you what it looks like for your company.
If it isn’t the right move, we’ll tell you straight.

Caleb Hosmer

Caleb Hosmer

Co-Founder & CEO @ Foundation

Case studies

What AI native looks like
under the business.

Stanuga Built

Operations as sleek as the builds.

Phenomenal builders, without the operational excellence to match. Foundation mapped how Stanuga runs and installed their AI layer around it, so an agent carries Dom’s admin and the office-to-site handoffs. Finance and projects are connected, and the back office is finally on par with the builds.

Dominic Stanuga

Director, Stanuga Built

Operations as sleek as the builds.
Sea Breeze Projects

One operator, running like ten.

Sea Breeze runs through Dave: every project, every subbie, every handoff. He knew the processes cold, just spread thin carrying them. He was already using AI, none of it wired into the business. Foundation built the AI operating system under his whole operation. Now one sharp operator pulls a small team's weight.

Dave Wilson

Director, Sea Breeze Projects

One operator, running like ten.
Social Booth

Ready for AI native growth.

Foundation took Social Booth from experimenting with AI and cemented it at the centre of the business. Agents and automated systems take work off the team, one AI-powered reporting system alone handing back 30+ hours a week. Social Booth grows without losing the quality that got it here.

Harry Moody

Director, Social Booth

Ready for AI native growth.
Rockford

More revenue, less screen time.

Brad wears a lot of hats at Rockford, and the admin used to follow him home. Foundation built an AI agent around the business, so quotes, invoices and reminders now run from his phone, wherever the day takes him. It wrote 99% of the tender behind an $800K win, and his family noticed the screen time drop first.

Brad Crockford

Director, Rockford

More revenue, less screen time.

Book an AI strategy call

Stop spending weekends
on quotes.
See where AI fits.

Sabastian

Prefer a quick phone call?

Skip the calendar and enquire now with a call straight to Sabastian.

Sabastian Scrivner, Co-Founder

Why business owners choose Foundation

The AI partner
that knows construction.

Foundation

Typical AI agencies

Doing it yourself

Quotes out in minutes

Biggest problems, not solved

Unreliable solutions

Done for you

Done for you, managed by you

Another responsibility

Works with your tools

Their stack, not yours

Integrations are on you

Domain expertise

Not construction experts

Not AI experts

A long-term partner

Delivers, then leaves

Stalls when things get busy

Strategy and build in one place

Development with no strategy

Figuring out what to build

Your business, running on Foundation

Less manual work,
more intelligent execution.

AI assisted quotes

Input

Plans & specs come in

AI draft

2 min

Quote built on your rates

Ready to send

Approve on the go

Quotes done in minutes.

Plans and specs go in, a priced quote comes back, built on your rates and margins. What used to eat your evenings now takes a once-over.

Today's tasks

Invoice #348 chased8:41 am

SimPRO job status updated9:15 am

Electrician locked in for Tuesday11:02 am

Progress update sent to client2:47 pm

Admin, handled.

Invoices chased, safety docs filed, subcontractors and clients kept in the loop. The follow-ups happen without you pushing them.

Your AI agent

Done. Invoice for the Hampton job is ready, $26,475 inc GST. Want me to send it out?
Yep, send it
Sent. Follow-up scheduled for Friday morning.

The final call stays yours.

Nothing goes out without your tick. Your agent messages you the work, a quick approval from you, and it's on its way.

iMessage
Xero
ServiceM8
Gmail
SimPRO
ChatGPT
Procore
WhatsApp
Buildxact
Microsoft
Wunderbuild
Claude

Plugs into the tools you already run.

SimPRO, Xero, Gmail and the rest. Foundation bolts onto your existing setup, so nothing gets ripped out and nobody relearns their job.

QuotesEmailsJobsInvoices
Foundation

The AI layer underneath
your entire business.

Foundation runs your tools from below, quoting, chasing and filing, while the surface your team and clients see stays familiar.

Meet the crew beneath your business

Caleb HosmerCaleb HosmerCEO
Handro VermeuluenHandro VermeuluenCTO
Sabastian ScrivnerSabastian ScrivnerCRO
Scott HendersonScott HendersonDeployment Strategist
Oliver GoldingOliver GoldingForward Deployed Engineer
Kwabena BediakoKwabena BediakoAI Engineer

See where AI fits
beneath your business.

Fifteen minutes to map where AI can save time or drive revenue in your business, and leave knowing the right next step.

Dave WilsonHarry MoodyDean Lederle

Trusted by 35+ businesses

5.0 /5

FAQs

Frequently asked questions.

  • I already use Claude or ChatGPT. Why do I need Foundation?

    Because chatting with AI is not the same as AI doing the work.

    Most construction owners we speak to already use Claude or ChatGPT. It’s good for thoughts, drafts and figuring things out. Then it stops. It’s sitting in a tab, not connected into how the business actually runs.

    Foundation builds an ecosystem under your company: agents with the right skills, access to your tools, and jobs they can execute. Quotes, admin and project work get done in the systems you already use, not just talked about in a chat window.

    That’s the gap. Advice in a tab versus AI that moves the business forward.

  • How do you work with Xero, SimPRO, email, and the tools we already use?

    We bolt on. We don’t rip out your workflows.

    Your project tools, your inbox, your finance tools and the stack you already pay for stay. We give AI agents access so they can do the tasks that keep landing on you, consistently, accurately, and at a high standard, inside the tools you already run.

  • What can AI actually do for a construction company?

    More than quoting and admin, though that’s usually the best place to start.

    AI can quote and draft proposals in minutes, prep takeoffs for a human check, turn a voice note from the ute into a job note or site diary, sync CRM to job management, and give you a clear view of margins and what’s won.

    Push it further and things start to feel unfair. One construction client left site after an inspection, realised he’d missed a roof measure, asked his agent to pull satellite imagery, and got a near-exact measurement without heading back on site.

    If you can describe the job, we can usually get it most of the way done. You keep the final call.

  • Will it work on-site and in transit, not just behind a desk?

    Yes. That’s the point for trades.

    The frustrating version of software is only being able to move things when you’re on the laptop. With Foundation, the same work still happens in your tools. You just don’t have to be behind the desk to make it happen.

    Voice-note your agent on your phone, in the car, on site, or on the couch. It does the work in the systems for you.

  • Do you actually understand construction, or is this generic AI?

    We’re the AI crew built for construction.

    We’ve worked with builders, roofers, plumbers, solar, painting, stone and home maintenance. Owner-led companies with a crew on the tools and a small office. We know how these businesses run, what the problems are, what success looks like, and how to get more jobs, better operations and a better profit margin with AI.

    Best fit is $1M+ revenue, growing, and a founder who still carries too much of the operation. If that sounds like you, book a strategy call.

  • What exactly do you do?

    Foundation is the AI partner underneath trades and construction companies.

    We find where AI belongs, install an AI operating system on the tools you already run, and stay underneath as the business grows. Strategy and build sit in one team.

    We’re not another piece of software you log into. We’re not a marketing agency. We’re the partner that makes AI do the work under your business.

  • What happens if we want to change AI models later?

    Swap the model. Keep the setup.

    If you’re on Claude and later want ChatGPT, or the other way around, you’re not locked to one provider. Stay model-agnostic. Everything that matters about your business stays yours as a portable system, running on Foundation OS.

  • How do you make AI sound like us, not like a bot?

    We train it on how you already communicate when it’s good.

    Send examples of emails or messages you were proud of. We use those as the standard so the AI picks up your lingo, structure and tone. The goal is output that sounds like the best version of your business, not generic AI.

    Sensitive client work can stay in draft for your approval until you’re happy with the standard.

  • How do you handle security and access?

    Access is role-based. Money and bank rails stay under your control. We only connect the tools needed to get the job done, and developer access is handled with due diligence. We sign agreements that protect your privacy and your business.

    If we can’t meet the security bar for your company, we say no before you pay for a build.

  • I don’t have time for another project. How much does this take from me?

    We do the strategy and the development. We need your context and communication.

    We’ll run a few proper sessions to understand how the business works under the hood, then keep asking for the detail that lets us build AI against your real processes, plus the access to do it properly.

    If you’re slammed, that’s often exactly why this fits. The whole point is to take work off you. That said, if you can’t give us clear context and communication, now may not be the right time to start.

  • How does an engagement start?

    Book a free 15-minute strategy call. We’ll show you what AI-native looks like for your company. If it isn’t the right move, we’ll tell you straight.

    If there’s a fit, the next step is an AI Audit: a deeper session with our strategy team, then a clear report on your highest-leverage constraints. It’s a paid session. If you proceed, we credit the audit fee toward the build. If you don’t, we refund it in full. The report stays yours either way.

  • How soon will we see value?

    From the first conversations. You leave with a clear picture of where AI pays in your business before anything is built.

    Then each rollout compounds. Quotes get faster. Admin drops. The system gets sharper as it learns how you operate.